Before watching this video, my thinking is people love things with emotions and always curious to find the story behind it. I realized that it’s true and quite important for every designer to think about to design objects that tell “stories” when I first saw the title of this video. I think objects only with elegant shapes or functions are just like false blossoms. It is lack of the communication between the objects their selves and their users.After watching this video, I wonder I have some misunderstanding the world “story”, maybe it is not only refer to an experience but its value. Just as what Yves Behar mentioned in this video “designers should always think about to create a different relationship between our work and the world.”
From the beginning of the video to the end of it, I notice that the lecturer always mention a word “value”. He mentioned designers’ works can bring value to the users and business. We always try to put more and more values to our products and try to make our products have greater values.
There is another concept in his video “design is just like glue, bringing low power consumption, environmental issues, function and beauty, business strategy…”
The Y Water bottle, which has a second life as a children’s toy.The idea to create the product “The Y Water bottle” which can create healthy drink & organic drink is great. “The Y Water bottle” is completely symmetrical every dimension and can be connected together to create different shapes. The creative thinking of its name comes from kids always ask “Y” or “Y not”. Simply saying is just a bottle, no matter from which view you look at it, but don’t you think that it is impossible there are so many “stories” behind it. The designer considers environmental issues, function and beauty, business strategy… That’s why I consider it as an excellent design…
One Laptop Per Child
What I get from this video is that we should always thing about what “stories” we can give to our products. How we can reach a greater value of our product. The value of our product can really create a “soul” for the company we work with and we can use the value of our products to change people’s life and the whole world.
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