Ross Lovegrove's lecture is mainly about 'how form can touch people's souls and emotions' and all the products he made were always focus on his concept ‘DNA’ which is an abbreviation of ‘Design, Nature and Art’. His organic design get inspiration from nature and explore the forms and shapes of natural things. As he talked in the video‘nature improves with ever greater purposes.’With seeing most of the products which have modern shapes in our lives. Ross Lovegrove’s concept of ‘DNA’, ‘fat-free design’ and ‘healthy products’ remind me our distance from nature is getting far and far. We always trying to pursue perfection, but when we go back to the nature, we may find some really beautiful things are just around us and some artificial things which are considered beautiful before may seem silly at that time.
Having a look at of what Ross Lovegrove produced, I was amazed by his products which are so natural, so fresh. His use of different organic shapes can really change a normal product. The examples he showed to us: supernatural – chair, 'ty nant waterbottle' for ty nant, the concept of water drop car, car on the stick, the table which can grow legs out of surface, biolove’ bicycle for biomega and DNA staircase' really prove that orgnic shapes and materials can really add elegance to a product. Just as what he said to us ‘morden materials allowed to do morden products’ and ‘how form can touch people’s souls and emotions’.
'ty nant waterbottle' for ty nant, 1999-2001
'car on a stick' by ross lovegrove, 2008
detail of ‘DNA staircase'
detail of ‘DNA staircase'
‘supernatural - chair.’ for moroso, 2005
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