Richard Seymour + Dick Powell: Designing dream machines

The video gives me a main idea of how an industrial design company works and the stress of communication makes me to realize the significance of communication.

Not only the communication among our fellow designers is necessary, but also our target market, which means we should always communicate to our fellows to develop our ideas and then communicate our developed ideas to our clients to have a check of whether our ideas can meet the need of our clients or target market to the maximum. Visual communication is also important, we should always combine our hand drawing and computer modeling to better express our ideas.

As an industrial designer, communication can improve our ideas, improve our personal skill, satisfy our target market to the maximum, and attract more clients. I think without communication, our product may like a ‘dead’ thing.